The mission of Fresh Approach is to create long-term change in local food systems by connecting California communities with healthy food from California farmers and expanding knowledge about food and nutrition.


Fresh Approach envisions healthy communities where all people have access to fresh, healthy food from California farmers.

Founded in 2008, Fresh Approach works in close partnership with the Pacific Coast Farmers’ Market Association to connect the healthy food and local food movements in the San Francisco Bay Area through educational outreach and programs.